Focus Groups
Monthly qualitative research cutting across regions, personal demographics, and political affiliation to learn how real people talk and think about major issues.
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Boomers Watch, Gen Z Scrolls: A Generational News Divide Consumption and Awareness
Today’s report contains data collected by Navigator throughout 2026 on the news stories that Americans followed and didn’t through 2026.
Mother Knows Best: Why Moms Regret Voting for Trump
This is a special report from Navigating the Vote containing findings from a focus group conducted with white suburban moms who voted for President Trump in 2024 but now regret their vote.
Navigating the Vote: Buyer’s Remorse: Gen Z on Trump
This Navigating the Vote report covers Gen Z voters who supported President Trump in 2024 but now regret their vote.
Navigating The Vote: Don’t Catfish, Don’t Be a Mouse – Advice to Politicians from Black and Latino Trump Regretters
This Navigator Research report covers findings from a focus group conducted with Black and Latino men who voted for President Trump in 2024 but now regret their vote.
Five Key Trends We’re Seeing: Trump Grows More Toxic as Regret Peaks and Americans’ Priorities Go Unanswered
This Navigator Research report covers trends throughout President Trump's second term.
“Price Takers, Not Price Makers”: Iowa Farmers on Tariffs, Trump, and What Americans Get Wrong About Farming
This Navigator Research report covers findings from two focus groups conducted with Iowa farmers.